Supporting Single Mothers
Together with our NGO partner Sahabat Alam Langkawi, we have been able to positively impact a group of women selected for their basic skills in tailoring as well as their creative potential. The aim was to provide them a livelihood through offering real-life skills and economic empowerment via training programmes and buy-back deals made possible by The Datai Pledge. We chose to work with this particular social group as we felt we could make a real impact in the quality of their lives and their standing in society by empowering them financially and personally. Additionally, the evolution of perception born from our training programmes reinforced the direct link between recycling and repurposing goods, and financial profit, helping to make this a more permanent practice.
Upcycled Datai slippers by SALAM single mothers
The Four Pillars
Our programme is divided into four pillars,
each supporting the work of a designated NGO and social enterprise partner.